15,000 brands. 50M+ shoppers. A website that told none of it.

GoKwik had built India's leading D2C growth platform. Their website was still describing the company they used to be.

Nine products across the full D2C journey — KwikCheckout, KwikPass, KwikAds, KwikEngage, GoKwik Cart, KwikShip, Return Prime, Kwik AI Popups, KwikGEO — presented as disconnected pages with no clear narrative.

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CategoryUX, Visual, Motion

IndustryD2C / E-commerce SaaS

Scope50+ Pages

Outcome50–60% lift in traffic
and conversion

The new GoKwik homepage — merchant-first, Lottie-driven, outcome-led

Good stuff, guys. We trust you completely.

The GoKwik teamGrowth & Brand, GoKwik

What they loved about us

Design SystemMotion DesignSpeed of DeliveryProject Management

50–60%

Actual lift in traffic & conversions

30–40%

Pre-launch expectation

50+

Pages across desktop & mobile

Project Challenges

A homepage selling an award programmeThe hero promoted “GoKwik Hall Of Glory”. Below it: “We’ve Got Your Business Covered,” a tab of client logos, and a YouTube embed. The product suite was nowhere to be seen.

Nine products, no narrativeMerchants couldn't find what was relevant to them. No demo flow, no PLG motion, no sense of the platform's depth across the D2C journey.

Credibility that didn’t show50M+ completed checkouts, 15,000+ brands, 9x the GMV of its nearest competitor — and a dark navy site with orange accents and a 3D globe saying none of it.

/ Before EPYC /

gokwik.co

The old GoKwik homepage, Aug 2025 — before the redesign

The old site, Aug 2025 — before the redesign

Project Strategy

Phase 01

Discovery & DirectionTwo structured kick-off sessions. Questionnaire covering business context, brand, audience, and page-level requirements. Two moodboard directions: minimal & clean vs. dynamic & colourful. First wireframes in three weeks.

Phase 02

Design System & Core PagesOne product page template applied across all nine products. Lottie-first for product illustrations. Merchant-outcomes-first IA replacing company-centric feature bullets. Homepage locked first — everything else followed.

Phase 03

Scale & RolloutIndustry pages, SEO pages, webinars, newsletters, battlecards, careers, affiliate — all scaled off the same design system. Three Figma files maintained in parallel: external, internal, dev-ready.

Product tab interactions on the homepage.

/ After EPYC /

gokwik.co

The new GoKwik homepage — full page, end to end

The new homepage — full page, end to end

Features section — progressive reveal.

Pricing page layout and hierarchy.

Testimonial section — social proof at scale.

KwikAds — looping brand visual.

Conclusion

Fifty-plus pages across desktop and mobile, built off one design system and a Lottie-first motion language. The homepage now opens on the platform, not an award programme.

Pre-launch, GoKwik expected a 30–40% lift in traffic and conversions. Post-launch, the actual lift landed at 50–60%.

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