D2C / E-commerce SaaSStrategyUX DesignVisual DesignMotion Design

15,000 brands. 50M+ shoppers.
A website that told none of it.

GoKwik had built India's leading D2C growth platform. Their website was still describing the company they used to be.

See it live

50–60%

Actual lift in traffic & conversions

30–40%

Pre-launch expectation

50+

Pages across desktop & mobile

“Good stuff, guys. We trust you completely.”
— GoKwik team, during project

/ Before /

The old site, Aug 2025 — last archived version before the redesign.

The hero was promoting “GoKwik Hall Of Glory” — an award programme. Below it: “We've Got Your Business Covered,” a tab of client logos, and a YouTube embed. Then “The GoKwik Advantage” — four generic bullets. Dark navy, orange accents, a 3D globe.

The products weren't on the homepage at all. Nine solutions, none of them findable.

/ Challenge /

GoKwik had scaled far beyond their original website. Nine products — KwikCheckout, KwikPass, KwikAds, KwikEngage, GoKwik Cart, KwikShip, Return Prime, Kwik AI Popups, KwikGEO — but the site presented them as disconnected pages with no clear narrative.

Merchants couldn't find what was relevant to them. No demo flow, no PLG motion, no sense of the platform's depth. Visually, it didn't reflect the credibility of a company with 50M+ completed checkouts, 15,000+ brands, and 9x the GMV of its nearest competitor.

The homepage gave prime real estate to an award programme. The product suite — nine solutions across the full D2C journey — was nowhere to be seen.

The site wasn't just outdated. It was actively working against them.

/ Our Approach /

Phase 01

Discovery & Direction

Two structured kick-off sessions. Questionnaire covering business context, brand, audience, and page-level requirements. Two moodboard directions: minimal & clean vs. dynamic & colourful. First wireframes in three weeks.

Phase 02

Design System & Core Pages

One product page template applied across all nine products. Lottie-first for product illustrations. Merchant-outcomes-first IA replacing company-centric feature bullets. Homepage locked first — everything else followed.

Phase 03

Scale & Rollout

Industry pages, SEO pages, webinars, newsletters, battlecards, careers, affiliate — all scaled off the same design system. Three Figma files maintained in parallel: external, internal, dev-ready.

/ The Work /

The new GoKwik homepage — merchant-first, Lottie-driven, outcome-led

The new homepage — merchant-first, Lottie-driven, outcome-led.

A ground-up redesign of gokwik.co. The homepage leads with “Built for D2C. Powered by AI.” — the full product suite surfaced, each product given a Lottie animation and a dedicated page. Custom photography creates a consistent human feel across the brand.